Programs

INTRODUCING

CHALLENGE MAKERS

Let me take you step by step and show you every detail in building, launching, maintaining & growing your challenge to build a hyper-engaged community

& then how to use that community to scale your business!

Complete 4 Week Course

From start to finish. Learn everything you need to get your challenge launched in a month!

+ Includes 5 HUGE Bonuses below

$297

~~$497~~

Week #1: Crafting Your Challenge

In week #1 we are going to dive deep into the strategy of your challenge. First we will talk about the complete challenge framework & then we will discuss how YOU can create the perfect strategy.

Lesson 1: The Avatar Worksheet - Understanding your customers' desires to create the ultimate objective

Lesson 2: Setting up your Challenge basics

Lesson 3: The Weekly Challenges

Lesson 4: Planning Your Facebook lives 

Lesson 5: Crafting the perfect prizes

Lesson 6: Pregaming for the parties

Week #2: Building the Challenge Fundamentals

This week we will cover ALL the fundamentals that you need for your challenge - the packet, Fb group, emails etc. How to set them up and what to do with them all!

Lesson 1: The Facebook Group

Lesson 2: The Challenge Packet

Lesson 3: The Weekly Challenge Templates

Lesson 4: Registration Page

Lesson 5: The educational resources

Lesson 6: Post register email Flows

Lesson 7: Community Building Extras

Week #3: Launching Your Challenge

What is a challenge without participants? This week we will cover how to build excitement & fill your first challenge with participants that are excited to join!

*As well as a few secrets that I did on my first challenge that sets you up for many successful challenges in the future (hello evergreen!)

Lesson 1: Excitement Builder Email Flows

Lesson 2: Social Media Posts & Website Announcement

Lesson 3: Setting Up Events

Lesson 4: What to Do On Launch Day

Lesson 5: How to Host a Successful Kickoff Party

Lesson 6: Things You Should Do During Your FIRST Challenge

Lesson 7: Launching Future Challenges

Week #4: Managing & Running Your Challenge

Okay great, now you have this awesome challenge up and running. But it's SO important you don't lose momentum and know what you should be doing daily, weekly & monthly to keep your group excited and coming back for more!

This week we will also cover all of the current tools in Facebook Groups that we used to systemize managing everything.

Lesson 1: Things to Do For Your Group Daily

Lesson 2: Things to Do For Your Group Weekly

Lesson 3: Using Facebook Reports to Pick Winners

Lesson 4: How to Do Live Videos

Lesson 5: Final Details for Running Your Parties

Lesson 6: Keeping Everything Organized

Weekly Checklists & Worksheets

Weekly checklists with an outline of everything that needs to be accomplished to stay on track!

5 BONUSES: ALL Challenge Makers
Pre-Made Templates

Turnkey Challenge Registration Packet

Give your challenge a professional edge with this beautifully designed packet. Easily drag and drop YOUR information to customize for your challenge.This 12 page packet has everything you need to WOW your customers and get them ready and excited to be a part of your challenge!

Turnkey Challenge Graphic Templates

Believe it or not, there are a TON of graphics you need when running a challenge. You need the Facebook Group cover photos, event banners, announcement cards, email graphics etc. Get all of that and more in these beautiful, professionally designed templates that you can easily customize!

Challenge Registration Page Templates

While we recommend running your challenge with Facebook Groups. It is essential that you have a registration page to get them excited, gather emails, deliver their challenge packet/tools & of course - sell your product!

Get the exact template we used to drive cold traffic to register for our challenge, generating a 4 ROAS!

Fill Your Challenge Email Templates

One of the scariest parts when getting started was wondering if our customer would like the idea. With these emails, we successfully built excitement and had a huge turnout! (Bonus: these scripts can also be used as high converting ad copy!)

Total of 6 emails!

Post Register Email Templates

After a customer registers for your challenge, it's important to capitalize on that new lead! Copy our flow we would send out to engage our audience and generate revenue.

With these templates + the ones you've already got in the "Fill Your Challenge" template pack, you won't have to write a single email to run your challenge!

Total of 7 emails!

BONUS Lessons: Capitalizing on your hard work.

You've work hard. Created an amazing experience for your customers and changed their lives. Now it's time to capitalize on your hard work! This week I will teach you what I did to maximize my efforts, get a TON of user generated content and fuel the flame for growth!

The things you MUST do post-challenge to capitalize on all of your hard work

Lesson 1: Using Your New User Generated Content to Boost Your Marketing - Emails, Blogs & Ads

Lesson 2: The Survey You Should Send Out at the End of Your Challenge

GET THE COURSE

The 5 BONUSES You'll Need to Quickly Build YOUR Hyper-Engaged Community

After running ten 60 Day Challenges, I've refined the process and systemized it into a community building machine.

Shortcut months of trial & error with all the templates you'll need below ↓

Turnkey Challenge Registration Packet

Give your challenge a professional edge with this beautifully designed packet. Easily drag and drop YOUR information to customize for your challenge.

This 12 page packet has everything you need to WOW your customers and get them ready and excited to be a part of your challenge!
Fill Your Challenge Email Templates

One of the scariest parts when getting started was wondering if our customer would like the idea.

With these emails, we successfully built excitement and had a huge turnout! (Bonus: these scripts can also be used as high converting ad copy!)

Total of 6 emails!
Challenge Registration Page Templates

While we recommend running your challenge with Facebook Groups. It is essential that you have a registration page to get them excited, gather emails, deliver their challenge packet/tools & of course - sell your product!

Get the exact template we used to drive cold traffic to register for our challenge, generating a 4 ROAS!

Turnkey Challenge Graphic Templates

Believe it or not, there are a TON of graphics you need when running a challenge. You need the Facebook Group cover photos, event banners, announcement cards, email graphics etc.

Get all of that and more in these beautiful, professionally designed templates that you can easily customize!
Post Register Email Templates

After a customer registers for your challenge, it's important to capitalize on that new lead! Copy our flow we would send out to engage our audience and generate revenue.

With these templates + the ones you've already got in the "Fill Your Challenge" template pack, you won't have to write a single email to run your challenge!

Total of 7 emails!

"WE HAD 1,200 PEOPLE SIGN UP & $37,000 IN SALES BEFORE THE CHALLENGE EVEN STARTED!

Rick Morrison, Frownies

"TO ANYONE CONSIDERING TRYING THIS, I HIGHLY RECOMMEND! IT'S GOING TO SAVE YOU SO MUCH TIME & ENERGY."

Natalie

"THERE'S NO BETTER PERSON TO WORK WITH THAN ALICIA WHEN IT COMES TO BUILDING COMMUNITY!"

Stacey Lauren, Do the Thing

"BEFORE I MET ALICIA REYNOSO, I HAD NO IDEA HOW MANY OPPORTUNITIES I WAS MISSING"

Jeremiah Allen, eCommerce Strategist

"WORKING WITH ALICIA & BUILDING A CHALLENGE HAS BEEN THE BEST THING TO HAPPEN TO MY BRAND"

Dan Vinson, Wild Gym

"WE THOUGHT IT WOULD BE GREAT TO HAVE 100 PEOPLE JOIN OUR CHALLENGE, WE ENDED UP GETTING 800 PEOPLE - WHICH WAS SO EXCITING & MIND BLOWING!"

McCullough & Lily, Sweetflexx

LIMITED OFFER

HIRE ME & MY TEAM TO BUILD YOUR CHALLENGE FOR YOU

Want to fast track launching your community? With a complete done for you community building challenge designed and strategized with our years of expertise.

Apply to have me and my team build your challenge completely for you! This includes:

Strategizing your entire challenge game plan
Writing & designing all of your emails
Building & designing your landing pages
Building a professional challenge packet
Creating all the graphic design assets you'll need

It's like hiring a marketing director, community manager, copywriter, web designer, email marketer and graphic designer all in one!

All applications are reviewed & responded to within 2 business days

Due to our extreme attention and care we give each client, we currently can only accept 3 new clients per month.
Submit your application below to join the waitlist:

I would like to receive future communications

I agree to the GDPR & CCPA Terms & Conditions

MEET YOUR COACH

ALICIA REYNOSO

Alicia boasts a tremendously successful track record in the eCommerce domain, having founded, grew and ultimately secured a successful exit while still in her twenties.

With over a decade of eCommerce experience, Alicia knows how to expertly manage advertising campaigns across multiple platforms - including Facebook - with very large budgets. Her prowess is evident not only in email marketing, but she is also quite talented in graphic and web design.

Beyond her personal achievements, Alicia's influence has been felt industry-wide as she has coached and mentored numerous business owners, emphasizing the critical role of community-building in business success. She genuinely strives to help others achieve the utmost success in their own entrepreneurial journey.

WHAT ECOMMERCE BRAND OWNERS HAVE TO SAY

BERNARDO FARIA

BJJ Fanatics

"We had such a great experience! Alicia walked us through every step to build a challenge. I could tell she has a lot of experience running a challenge and community.

We saw very good engagement in our Facebook group because of the challenge. We were just so impressed with how much engagement a challenge can generate for any brand!"

BRYSON BILICEK

FurryFreshness

"We hired Alicia to completely strategize and build our challenge for us. And I can't even begin to tell you how glad we are that we did!

She thought of things we wouldn't have. And brought a super fresh perspective to our brand. We are loving our community that she's helped us build!"

NIKKI & FRANK MOCERINO

The Ohm Store

"Providing value to our customers has always been a top priority for us. But just like so many, we didn't know HOW.

Alicia gave us the tools to build a crazy engaged community of over 1,000 members in just a few months. We can't decide what we are more excited about, the increase in revenue or finally connecting with our customers at a deeper level!"

A LOOK INSIDE THE COURSE

Hey busy brand owner, if anyone understands how you're feeling it's me.

You don't have a bunch of extra time, all of your budget is constantly being reinvested into your inventory and ad spend. The idea of taking on a new project can seem overwhelming.

I get it, that was me for 7 years, running my eCommerce brand.

As head of photography, email marketing, Facebook ads, web design, graphic design, social media AND packaging 700+ orders a day... I had ZERO time to spare.

Which is why I designed Challenge Makers for YOU, because I once was you.

This 4-week course, will take you step by step through everything you will need to build a challenge for your brand in the most straightforward way possible.

With a checklist every week to make sure you know you're on track to be able to launch your community at your target date.

And here's my promise to you. There will be some leg work up front, of course, anything great requires some work. BUT when you're done setting up your challenge and you've launched your community... EVERYTHING gets easier.

Your ads will get easier, your email marketing gets easier, your social media posts gets easier.

The beauty of building a hyper engaged community is truly getting to know your customers, collecting user-generated content that they will post in your group & using your community to skyrocket the rest of your marketing efforts.

It's insanely powerful.

As a small team of 3 and as a one-woman marketing team, creating a community through a challenge was our most strategic effort we've ever made in saving time and money in the long run.

So I get you. 100%.

Which is why Challenge Makers was designed specifically for you.